We have startunderstandingthat social media marketing is not about having a fan page on Facebook.Most conversations happen offline, but thereis a lot of focus on online conversation because:They are easy to monitor, to indetify and to interactwithThere are more eyeballs / all type of people are involved (only 17% are inactive !!)itconcerns a wide range of products and brands.Example: There are more than 100 million active users currently accessing Facebook through their mobile devices. It has also given them unprecedented access to information, products and services.This means our clients’ customers are harder to reach than ever before. The rise of the Internet has given consumers control of the media and messages they consume.
Interestingly, it took the cell phone also many years to become commonplace but cell phones enjoyed the fastest uptake with more than 3 billion people acquiring cell phones during the past 6 years there are now more than 4 billion owning a cell phones the Internet population has grown to 1.8 billion users but it still lags behind the fastest growing technology in history, the cell phone.